• How To Use This Template

Growth & Acquisition

Marketing that grows your audience

Who do we want to attract to our audience?

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What is top of mind for these people right now?

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What will we do to get in front of new potential customers?

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How will we connect with them based on the questions, needs, or goals that are top of mind for them?

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Actions to consider:

• Going on a podcast to talk about a common problem you solve
• Writing articles based on common search queries
• Creating social media content that's designed to be shared
• Speaking at conferences about a goal you can help with

Engagement & Nurturing

Marketing that builds your relationship with potential customers